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Alfred coffee dtla6/21/2023 ![]() Today, Zad is aiming to replicate Alfred’s success with Calidad Beer, a brand of Mexican-style lagers that, like his coffee company, lives at the intersection of design, storytelling and consumer experience.Īs part of our conversation, Zad spoke about how, despite no formal training in coffee or branding, he’s built one of the most beloved coffee chains in Southern California, why he believes that the company isn’t “doing anything groundbreaking,” the secret to Alfred’s “customer-first” focus and how he defines success for Calidad. It’s not about ‘Is this the perfect latte art, yes or no?’” The personality is there, and we try to reflect that on social media. Visit the flagship location at 8428 Melrose Pl. ![]() Alfred Coffee has 12 locations throughout Los Angeles from West Hollywood to Silver Lake. Plus funky fresh interiors that rival even the best latte art. “We have a broader message that goes in many different directions. No two of its coffee shops are the same, but uniting each coffee bar is a commitment to genuine, approachable customer service. ![]() In an interview included in this episode, Zad explained that Alfred’s success and appeal is derived from its foundation as “a creative platform” focused on customer experience, rather than as a coffee brand. Conceived with the intention of creating a comfortable space and “Instagrammable” moments for its customers, the store quickly became a popular destination among social and celebrity influencers.Īlfred has since established itself as a prime example of how to marry brick-and-mortar retail with a memorable digital presence, having grown to 16 locations across the U.S. This was worth the wait more than the coffees with the perfect consistency of crunchy edges and soft gooey middle.Seven years ago, Josh Zad opened Alfred Coffee, a stylish cafe nestled among the luxury boutiques in the Melrose Place neighborhood of West Hollywood. Our vote: skip the macchiato and just get this as it satisfies both your caffeine fix and sweet tooth.Ĭhocolate Chip Cookie – We’ve been known to enjoy a cookie or two in our day so we consider ourselves fairly accurate judges in this department. While it’s the most unique and memorable item by far, it’s better in theory as the chocolate is melting and by the time the shot is cool enough to drink, the cone glass is slightly soggy. It was also topped off with a pretty foam decoration that I didn’t hate.Įspresso in Chocolate Coated Waffle Shot Glass – This sounded right up our alley so we had to try it. Alfred’s managed to find the perfect recipe to keep me healthy while also keeping the taste intact. They didn’t even bother to add the milk to top it off.Īlmond Milk Cappuccino – Many times when I substitute almond milk with my coffee, it adds a bitter taste (gotta make sacrifices to keep it healthy though right?). I was expecting a drink, not a shot of espresso with a different name. Macchiato – Skip it and just order an espresso. Although they exclusively serve the delicious Stumptown coffee, when you finally get your order, it just doesn’t seem worth the time and effort. If you’re meeting a friend, this is a great spot.Īnd now the worse: If you’re down to wait in line for 45 minutes for an overpriced, mediocre cup of joe – this is your place. If you’re considering posting up to do some work, make sure to bring headphones as it’s not the quietest of places. Reviews on Alfred Coffe in Los Angeles, CA - Alfred Coffee Melrose Place, Alfred Coffee Koreatown, Alfred Coffee Brentwood, Alfred Coffee Westwood Village. But for those of you who get all done up to pick up your coffee, enjoy. Walking in, you will most likely run into someone you know – considering we were in gym clothes with no make-up, we weren’t too thrilled about this. Instagram Contact Newsletter 705 N Alfred Street, Los Angeles, 90069 Open everyday 9am - 7pm. With black and white floor tiles, potted plants on the walls, a fake fireplace that is surprisingly cozy and random bold printed quotes throughout, this coffee shops feels unique in the best of ways. Alfred Tea Room - by Alfred Coffee - Melrose Place, California. Now let’s step inside: Alfred‘s décor does not disappoint. ![]() If you’re with someone, make sure to have them save a table while you wait in line as people tend to post up and work for hours (like us). If you can snag a patio seat, grab it, especially on a Sunday when you’ll be in the heart of the Melrose Place Farmer’s Market or at night when the streets are lined with lit up trees. Expect dedicated skincare and makeup rooms, an Alfred coffee shop, and a 20-foot-tall lip gloss. Located in the heart of Melrose Place amidst some of the most expensive stores in town, “location, location, location” is on point for this coffee joint. Born from an adoration for imperfect spaces and found objects, this coveted DTLA lifestyle brand, which debuts curated goods via an innovative drop model, has exploded in popularity. ![]()
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